I had the opportunity to work on the rebranding
and exploration of a new creative territory for Albo.
Reflecting on its journey, Albo is a brand that has
accompanied generations of families throughout its history
— families who, when they think of Albo, think of el aperitivo:
that moment of sharing stories, catching up,
and, above all, coming together.
Based on this, we developed Albo’s new communication
and look & feel under the concept ‘Albo, the art of getting together
and exploration of a new creative territory for Albo.
Reflecting on its journey, Albo is a brand that has
accompanied generations of families throughout its history
— families who, when they think of Albo, think of el aperitivo:
that moment of sharing stories, catching up,
and, above all, coming together.
Based on this, we developed Albo’s new communication
and look & feel under the concept ‘Albo, the art of getting together
As part of this new communication territory — and with it,
a higher positioning — we created a digital mini-series built around the idea of coming together at the table and the conversations that emerge there. This is how Confiésame Albo was born.
You can watch all the episodes here.