Sara Ledo®

González&CoBrandcrops    creative strategy + creative direction
    In 2023, Go&Co arrived in Madrid and needed to create a launch campaign that would start on the opening day. The idea was to generate intrigue, create buzz, and fill the place with a loyal Tex-Mex audience already familiar with the brand. At the same time, we had to attract 
a new audience and publicize the brand, highlighting the full experience of trying Go&Co.
         
We developed a launch campaign to bring your new Madrid location to life. Taking a 360º approach, we built the creative concept #QuienLoPruebaLoCuenta and promoted it through paid media, influencers, organic content, and offline activations.

We organized an open-door event where we sold burritos for just one euro, 12 hours non-stop. Nearly 6,000 burritos were handed out — it was insane.
















We also designed a loyalty card:
easy to carry with you,
 rewarding customers with 
more the more they buy.

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