Legado Ibérico was created to bring Serrano ham closer to our generation
— making it more accessible and moving it away from the exclusive,
premium universe traditionally associated with the product.
For its positioning, we developed a digital campaign built around
the idea of sharing — leaving your legacy with the people
around you while enjoying the product.
— making it more accessible and moving it away from the exclusive,
premium universe traditionally associated with the product.
For its positioning, we developed a digital campaign built around
the idea of sharing — leaving your legacy with the people
around you while enjoying the product.
We also created a distinct
visual and creative identity
for the brand’s communication.