¡Hola!
I'm Sara, Senior Creative Art Director and Strategist based in Madrid.
I studied Advertising and Public Relations + Fashion Management to later specialize in Creativity and Creative Strategy.
Throughout my career I have worked as Art Director in advertising agencies such as Ogilvy or Contrapunto BBDO for brands like CocaCola, Iberia, ING, Loterías, ONCE or Zalando. Also, I worked in Digital Marketing agencies expanding my profile as Creative Strategist for brands such as Albo, Häagen-Dazs or Wacom. For many years I have combined my career in different agencies with my work as a support teacher in digital marketing courses at UNED (Distance University of Spain).
I currently work on my own, so I can deal with my two main areas of expertise.
Besides that, I love margherita pizza, taking pictures and practicing yoga.
Education
Creativity and Business Innovation _ Gurpo Método _ Comunidad Madrid
Creativity for Women in Creative Roles _ Escuela Sister
Creative Planning Strategy _ Brother Ad School
Creativity & Art Direction _ Brother Ad School
Advertisign & PR + Fashion Management _ Universidad Complutense
UAL San Martins _ Art Direction for Fashion
EFTI _ Photography & Photo Edition
Experience
2023 - / Independent creative strategist & art director
2020 - / Support teacher _ UNED
2022- 2023 / Senior Creative Strategist _ Brandcrops
2018 - 2022 / Creative Art Director _ OGILVY
2017 - 2018 / Creative Art Director _ Contrapunto BBDO
2016 - 2017 / PR & Digital Marketing Trainee _ Ketchum Pleon
Recognitions
Young Lions Cannes Bronze 2022 Twitter + Young Lions
Mention StoryTelling The One Show 2021 Al Otro Lado, ING
Ideas CdeC Festival 2021 Al Otro Lado, ING
Shortlist Creative Data e Inteligencia Artificial - El Sol Festival 2021 Al Otro Lado, ING
Shortlist Innovación en el mejor uso de los datos - El Sol Festival 2021 Al Otro Lado, ING
Shortlist Fidelización, venta cruzada y Upselling - El Sol Festival 2021 Al Otro Lado, ING
Shortlist Caple Awards 2021 Al Otro Lado, ING
Shortlist Interacción General de Data CdeC Festival 2021 Al Otro Lado, ING
Shortlist Redacción CdeC Festival 2021 Al Otro Lado, ING
Contact
sledorodriguez@gmail.com