¡Hola!
Hi! I'm Sara, a Senior Creative Art Director and Strategist based in Madrid.
I studied Advertising, PR and Fashion Management, and later dove deep into Creativity and Creative Strategy.
Over the years, I’ve worked as an Art Director in advertising agencies for brands such as Coca-Cola, Iberia,
ING, Loterías, ONCE or Zalando. I also jumped into the digital world as a Creative Strategist, focusing on
new business and brand consultancy projects for clients like Albo, Häagen-Dazs, Wacom, Caudalie or Legado Ibérico.
On top of that, I gained in-house experience at Cabify, working as a Global Brand Creative. Along the way, I’ve also
mixed agency life with teaching, supporting digital marketing courses at the Spain’s Distance University.
Now I’m working independently, mixing my two favorite areas: art direction and creative strategy. On the side,
I run a personal project of creative workshops -@macedoniataller- that bring people closer to the creative process
through fun, hands-on activities.
When I’m not working, you’ll probably find me with my dog Bowie, eating margherita pizza or practicing yoga.
Project Management for Creatives Course _ kitforlearning
Project Management in Business _ Grupo Femxa
Creativity and Business Innovation Course _ Gurpo Método
Creativity for Women in Creative Roles _ Escuela Sister
Creative Planning Strategy _ Brother Ad School
Creativity & Art Direction _ Brother Ad School
Advertisign & PR + Fashion Management _ Universidad Complutense
UAL San Martins _ Art Direction for Fashion
EFTI _ Photography & Photo Edition
Experience
now - / Independent creative strategist & art director _ since 2023
now - / Support teacher _ UNED _ since 2020
2024 / Global Brand Creative _ Cabify
2022- 2023 / Senior Creative Strategist _ Brandcrops
2018 - 2022 / Creative Art Director _ OGILVY
2017 - 2018 / Creative Art Director _ Contrapunto BBDO
2016 - 2017 / PR & Digital Marketing Trainee _ Ketchum Pleon
Young Lions Cannes Bronze 2022 Twitter + Young Lions
Mention StoryTelling The One Show 2021 Al Otro Lado, ING
Ideas CdeC Festival 2021 Al Otro Lado, ING
Shortlist Creative Data e Inteligencia Artificial - El Sol Festival 2021 Al Otro Lado, ING
Shortlist Innovación en el mejor uso de los datos - El Sol Festival 2021 Al Otro Lado, ING
Shortlist Fidelización, venta cruzada y Upselling - El Sol Festival 2021 Al Otro Lado, ING
Shortlist Caple Awards 2021 Al Otro Lado, ING
Shortlist Interacción General de Data CdeC Festival 2021 Al Otro Lado, ING
Shortlist Redacción CdeC Festival 2021 Al Otro Lado, ING
Find me
sledorodriguez@gmail.com
LinkedIn | Instagram