A constant consumption of trends that go out of style in the blink of an eye — creating needs that neither we nor the planet really have.
That’s how InBoxing was born: the first campaign that sent influencers boxes and boxes of clothes, but with a twist — they were empty. The idea? To encourage them to fill those boxes and pass them on to people who truly need them.
A solidarity campaign by Adolfo Domínguez, raising awareness about the excessive consumption of fashion.
The Boxes