Sara Ledo®

LoteríasContrapunto BBDO    art direction + idea
    














 


                                                                         FILM





If you have a dream, don’t give it up.

For the 2019 Lotería Nacional del Niño campaign, we created a story that, through comedy, highlights how often we put our dreams on hold—whether for lack of time, resources, or simply out of fear.

This is the idea behind a campaign that reminds us that sometimes, the biggest bet we can make is on ourselves.



    
                            









   

                                  MAKING OF


Watch the making of the campaign here.







TikTok